
Silencer Shop, Austin TX.
Here at Silencerco, one of our most important priorities is to take care of all of our customers; whether it be dealers or end users. In particular, we want to show our support to dealers who go through high volume of Silencerco and SWR product. We’re calling this our Dealer Spotlight – which to show our support, we will visit the dealer, promote an event with the dealer and meet all the customers to talk shop and answer any questions.
To kick off our Dealer Spotlight, we visited Silencer Shop for their grand opening in Austin Texas. Silencer Shop was solely web-based in their presence, but have since grown so much that they decided to open a storefront retail space. There was a huge response for their opening weekend, which took place February 28 through March 2, and amidst the busy schedule, we had a chance to sit down with the owners, Dave and Halli Matheny, to ask them a few questions.
Silencerco: First off, thank you for having us come down, we really appreciate your invitation and your new facility looks great! To get started, tell us how long have you been in business and how did Silencer Shop begin?
Dave M: We started about two and a half years ago, and honestly it started completely as a hobby. Our son is deaf in one ear, so we got started with silencers just to protect his hearing. Our first couple of purchases were major disasters; one guy went out of business and we almost didn’t get the can at all, the second guy acted like he didn’t even want to deal with us, and when we finally did get the suppressor, we found out it was a first-gen can that he happened to have sitting in his vault. So, we decided that we were going to start something on the side, to be more reliable. But then it kind of snowballed from there. That’s really how it happened. I’m a programmer, and I was a programmer before this. So I wrote some software to simplify it for us, and it ended up allowing for us to handle more volume then we could possibly do before.
Halli M: Yeah, Dave worked as a programmer, and made this software initially to sell to other dealers, but it’s proven to be beneficial for our business.

Silencerco: How do you relate your experience with suppressors to customers?
Dave M: Seriously, I’ve love them. I think the key on the first suppressor purchase for someone is finding the right one for their needs. A lot of the time in talking with people, they don’t know which one to get first, because they don’t know what they need. That’s why we take the time with each customer on the phone, emails, or in person to narrow down what it is they need. There’s sometimes that first worry of, “Is this right for me?” or “Is this worth it?”. Then, after 5-6 months when their form gets approved, and they absolutely love it, they come back and start getting more suppressors for the rest of their firearms. We don’t try to push people one way or the other, sometimes we make suggestions, but mostly we want to answer all their questions.

Silencerco: You have to keep up with demand, so tell us, how has your team grown since you’ve started?
Dave M: We have pretty much exploded! As far as team growth, we’ve grown from just the two of us, to seven employees over the last year.
Halli M: We have grown 1000% and we are looking to bring on a few more people soon.
Silencerco: How have suppressor purchases increased since silencers became legal for hunting in Texas?
Dave M: I think it’ll make an impact over time, almost an exponential thing, when people see their buddy out in the field with a silencer and want one. For every guy that shows up hunting with a silencer, three more want one. As of now, I don’t think most people still know that silencers are legal to own, let alone for hunting. Yes it is making an impact, but I think it’ll make more of an impact next year and the year after.
Halli M: You know what makes the biggest impact? Every time Obama opens his mouth!
Silencerco: How many new customers do you see in contrast with repeat customers?
Dave M: We see most of our customers are new customers, but we have a huge percentage of those become repeat customers. I think if we weren’t growing so fast, our repeat customer base would be a lot bigger. But we get so many referrals from current customers that it keeps growing.

Silencerco: What is your top selling suppressor out of everything you carry?
Dave M: The 22 Sparrow. Easily. The Spectre II is really getting close, but the Sparrow dominates. I think it’s the whole package for a lot of people, especially for a first time buyer.
Silencerco: What is your personal favorite suppressor?
Dave M: I think right now it’s your Saker. Man, that thing is pretty dang sweet. I think the mounting system is what really sold me on it. The 51 tooth mount capability is great, the Trifecta mount that you made is rock solid. It’s a very impressive suppressor.
Silencerco: What is your favorite SWR Suppressor?
Dave M: I think for SWR, it’s between the Specwar and Octane models. The reason why, because for the value, I think that SWR is dominating the value space. When you look at what you’re getting for the money, SWR basically replaces other suppressors in this price range that aren’t nearly as good as these suppressors.
Silencerco: Given that Texas is the largest NFA state, what do you do to keep an edge and stay competitive in your business?
Dave M: Our absolute focus is making the process as simple as possible for customers, even if the guy never buys a silencer. We don’t have time limits on our calls; there are guys that spend half an hour, or an hour, even after they say they aren’t going to buy from us, but they want advice. I think we build that reputation for customer service, and for those who do buy, we make it as easy as possible for them. We will also mail the suppressor to a customer’s house when the Form 4 is approved and suppressor is purchase.

Silencerco: For the reader, what do you want to convey that makes buying with you easier?
Dave M: We have a black packet that has all the appropriate forms that are taken care of on the back end. All you have to do is sign three papers, drop a $200 check in for the ATF, and there’s an included pre-paid envelope that you can mail your forms in with. We go over all the details before hand in working with your order and make this as easy as possible for you.
We’d like to give a special thank you to Dave and all the Silencer Shop crew for having us down for the grand opening, and participating as our first Dealer Spotlight. Stay posted for more Dealer Spotlight’s throughout the year.
Silencer Shop
13729 Research Blvd STE 630
Austin, TX 78750
www.silencershop.com
512-931-4556
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